The digital advertising market is expected to reach $335 billion in 2020 from just over $160 billion registered in 2015, according to Statista research.

Despite its positive momentum, the digital advertising market is plagued by problems, including low ads efficiency and profitability, high risk of fraud, and opaque counterparty relationship. The system is defective for all participants: advertisers waste money paying for fake clicks and showing ads to people uninterested in their goods and services, publishers struggle to find reliable advertisers, and consumers are bombarded with unwanted banners, pop-ups, and irrelevant offers.

Ubex offers a neat solution to keep everyone happy and change the way digital advertising is distributed and consumed. The project's decentralized advertising exchange combines the benefits of innovative high-tech instruments, neural networks, and smart contracts, joining them in one ecosystem to promote the transition from traditional pay-per-click schemes to payment for targeted actions.

The Ubex Platform

The Ubex platform will provide ample opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies.

The behavioral decision-making blockchain allows one to evaluate user data and make a judgment about the perceived interests of the user. This regression estimate can be used not only to display advertising materials, but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data.

Training the system core to obtain relevant and accurate forecasts is a laborious process. In this regard, the platform will provide the ability of adding statistical data to the site user’s actions, which can be used as a training sample for the system’s core. The site owners who provided data will receive a reward proportional to the contribution of the data provided for training the system core. These actions are similar to mining, when users are rewarded for labor-intensive work (providing statistical data for the formation of a training sample).

Ubex for Advertisers

Advertisers can set up and run an ad campaign in a few clicks. Tasks that required an entire team of digital marketers can now be taken over by Ubex algorithms. An advertising campaign is created through a personal account in four simple steps:

(1) Create an offer and specify the commercial terms. The user specifies the cost of advertising, or a percentage of the sale, as well as deferred payment (for advertisers with a high rating). Also, the advertiser chooses the targeted actions they are willing to pay publishers for.

(2) Select a widget or create your own. Widgets can be personalized by the advertiser and can also be provided by the exchange (for example, the payday loan, a form for obtaining microcredits). In the case of personalized widgets, it is enough to upload a banner or video and install and configure all the necessary forms through a handy designer available in the personal account. For more complex settings, widgets can be written in a customized
Java script-code.

(3) Select the interests of the target audience, the time of displays, geography and other criteria. After setting up the widget, the advertiser sets the rules for displaying the ads so that advertising is as relevant to the target audience as possible. In parallel with the settings, the neural network provides forecasts of the effectiveness of the customized advertising campaign.

(4) Launch an advertising campaign and monitor the results. With the help of a personal account in the Ubex system, the advertiser can monitor in real time all the key metrics for the created advertising campaign. These metrics include the targeted actions that were taken, their time, the publishers on whose platforms advertising was displayed, the activity of these publishers in the advertising campaigns. The neural network also provides updated reports on the effectiveness of the advertising campaign.

Payment is made only upon the completion of targeted actions specified in the offer. Funds are credited from the amount held in the escrow system of the Ubex crypto financial platform, or from the advertiser’s account at the time indicated in the smart contract (in case of factoring payments for advertisers with high ratings).

Ubex Team

Ubex is registered under the name Ubex AI AG. The company is headquartered in Zug, Switzerland at Crypto Valley Labs.

Key members of the Ubex team include Artem Chestnov (CEO and co-founder), the ex-Marketing Director for AB Inbev in Belgium. He’s a serial entrepreneur with an extensive background in European marketing operations.

Other listed members of the Ubex team include Daniel Biesuz (Head of Legal and co-founder), Guy Weissman (CTO), and Andrew Rippon (COO)

Conclusion

Ubex is a global decentralized advertising exchange that aims to make it easier for publishers and advertisers to securely interact with each other while using blockchain as an intermediary. The goal is to create a trustless, P2P marketplace where publishers can tokenize online properties and advertisers can maximize the value of advertising campaigns.

To learn more about Ubex and how it works, visit online today at Ubex.com.